SocialFi is rewriting the rules of online engagement, blending blockchain transparency with social media’s network effects. In 2024, SocialFi startups attracted $469 million in funding, much of it targeting early-stage projects with scalable tokenomics and sticky user communities. The Base blockchain has emerged as a launchpad for some of the most innovative SocialFi platforms, offering low fees and seamless composability that appeal to both builders and investors. If you’re looking to invest in Base social crypto, these five projects stand out for their growth trajectories, token utility, and community energy.
Why SocialFi Investment on Base Is Booming
The integration of blockchain into social platforms is unleashing new ways for users to monetize content and interactions. With Base’s robust infrastructure and Coinbase’s backing, projects here are scaling fast while pioneering fresh models for ownership and participation. Let’s break down the top SocialFi investment opportunities on Base in 2024.
Top 5 SocialFi Projects on Base in 2024
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Friend.tech — The pioneer of tokenized social presence on Base, Friend.tech lets users buy and sell ‘keys’ to access exclusive content and private chats with creators. Rapid early growth saw over 100,000 users and $25 million in revenue, making it a landmark SocialFi platform despite its sunset in late 2024.
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Farcaster — A decentralized social protocol empowering users with full control over their data and interactions. Farcaster’s integration with Base enables real-time, on-chain social networking, fostering censorship resistance and developer-driven innovation.
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Phaver — An innovative Web3 social app that aggregates multiple decentralized social graphs, including Lens and Farcaster. Phaver rewards users for sharing quality content and engaging authentically, with a growing presence on Base.
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Frenpet — A gamified SocialFi experience on Base, Frenpet lets users adopt, trade, and interact with virtual pets. The platform combines NFT ownership with social engagement, building a vibrant, playful community around digital collectibles.
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BuilderFi — A SocialFi platform focused on supporting creators and builders in the Base ecosystem. BuilderFi offers tools for monetization, community building, and collaborative project launches, helping drive the next wave of Web3 social innovation.
Friend. tech: The OG Key-Based Social Token Platform
Friend. tech exploded onto the scene by letting users tokenize their social presence through “keys” that unlock private chats and exclusive content. Launching in August 2023 on Base, it quickly amassed over 100,000 users and generated around $25 million before its development team halted new features in September 2024 due to waning user interest. Despite this pause in development, Friend. tech remains a case study in viral tokenomics and early-mover advantage within the SocialFi space.
For investors who value network effects and historic brand recognition on-chain, Friend. tech’s legacy still drives secondary market activity around its keys. Its initial traction proved that there’s serious demand for decentralized monetization tools among creators, and set a template many others now follow.
Farcaster: Decentralized Protocol Powering Next-Gen Communities
Farcaster is not just an app, it’s a protocol enabling truly decentralized social networks where users control their own data. Since integrating with Base, Farcaster has enabled real-time on-chain interactions while prioritizing privacy and censorship resistance. This approach is attracting developers eager to build interoperable dApps atop its open framework.
The platform’s composability means new products can plug into Farcaster’s social graph without permission, fueling a vibrant ecosystem where value flows directly between creators and fans. For investors seeking exposure to foundational infrastructure rather than just front-end hype cycles, Farcaster is a compelling bet for sustainable growth within Base SocialFi.
Phaver: Bridging Web2 Familiarity with Web3 Rewards
Phaver stands out by merging familiar Web2-style feeds with tokenized incentives for quality contributions. The app rewards users for curating content and building reputation, turning attention into tangible value through blockchain-based points or tokens. As more mainstream users look for easy onboarding into crypto-powered networks without sacrificing usability, Phaver offers a smooth ramp from traditional feeds to fully decentralized engagement models.
This blend of accessibility plus Web3 rewards positions Phaver as an attractive entry point for both retail investors eyeing mass adoption plays and builders seeking sticky user bases primed for up-sell across the broader Base ecosystem.
Frenpet: Gamified SocialFi with Collectible Energy
Frenpet brings a playful twist to SocialFi by combining NFT-based collectibles with interactive social gameplay. Users adopt, train, and trade digital pets, each with unique traits and on-chain provenance, while participating in social challenges and community events. This approach gamifies engagement, making it easy for users to connect and compete while earning rewards. The project’s viral mechanics have cultivated an energetic community that thrives on collaboration and friendly rivalry.
For investors, Frenpet’s tokenomics are cleverly designed: holding rare pets or winning competitions can unlock exclusive perks, early access to drops, or even governance rights within the ecosystem. As NFT adoption continues its upward trend, Frenpet stands out for its blend of fun and financial upside, a combination that keeps both users and speculators coming back for more.
BuilderFi: Empowering Creators with On-Chain Monetization
BuilderFi is all about empowering creators to monetize their knowledge, time, and skills directly through on-chain tools. The platform lets users set up paywalled content, gated communities, or one-on-one sessions, all secured by smart contracts on Base. BuilderFi’s granular monetization features appeal to both micro-influencers and established thought leaders looking for more transparent revenue streams without platform lock-in.
From an investment perspective, BuilderFi is riding the wave of creator economy growth while leveraging Base’s low fees to keep margins attractive. The team is actively rolling out new features like dynamic pricing models and tokenized loyalty programs, signals that this is a project with real staying power in the SocialFi sector.
BuilderFi’s Key Strengths vs. Other Base SocialFi Platforms
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Advanced On-Chain Social Tools: BuilderFi offers a comprehensive suite of on-chain social features, enabling users to create, monetize, and manage communities directly on the Base blockchain. This seamless integration gives it an edge over platforms with limited or off-chain social capabilities.
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Innovative Tokenomics: BuilderFi’s token model incentivizes active participation and content creation, rewarding users for meaningful engagement. This approach helps foster organic growth and loyalty, setting it apart from platforms with static or less dynamic rewards.
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Rapid User Growth: Since launch, BuilderFi has demonstrated strong user acquisition and retention, outperforming many Base SocialFi competitors in terms of daily active users and community engagement.
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Developer-Friendly Ecosystem: BuilderFi provides robust APIs and SDKs, making it easier for developers to build new social applications and integrations on Base. This open approach accelerates innovation compared to closed or less extensible platforms.
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Transparent Governance: BuilderFi features a transparent, community-driven governance model, allowing token holders to propose and vote on key platform upgrades. This empowers users and distinguishes BuilderFi from platforms with more centralized decision-making.
Strategic Insights for SocialFi Investors in 2024
The common thread across Friend. tech, Farcaster, Phaver, Frenpet, and BuilderFi is community-driven growth powered by innovative tokenomics. Each project leverages Base’s infrastructure to lower barriers for both users and developers, translating into higher engagement rates and faster iteration cycles than legacy Web2 social apps can match.
If you’re considering how to invest in Base social crypto this year:
- Diversify: Each project targets a different segment (from gaming to creator tools), so spreading exposure can help manage risk.
- Watch user metrics: Growth in daily active wallets is often a leading indicator of future value accrual.
- Track token utility: Platforms where tokens drive real use cases (not just speculation) tend to sustain momentum longer term.
- Engage early: Many projects reward their earliest supporters through airdrops or governance perks, don’t sleep on these opportunities!
Your Move: Navigating the Next Wave of SocialFi Investment Opportunities
The SocialFi landscape on Base is moving fast, but it’s not too late to get involved. Whether you’re after blue-chip protocols like Farcaster or breakout apps like Frenpet, now is the time to dig into each community’s roadmap, play around with their dApps, and position yourself for the next wave of adoption. As always in crypto: do your own research and size positions according to your risk tolerance.
If you want more tactical breakdowns or live updates as these projects evolve, stick with Socialfi Apps, we’ll keep you plugged into every new trend as it emerges across the Base blockchain.
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