Base SocialFi is no longer a niche experiment – it is now the epicenter of user growth and innovation in decentralized social finance. In 2024, the Base blockchain shattered expectations by attracting millions of new users, catalyzed by a unique blend of memecoin trading, on-chain AI programs, and the viral energy of platforms like Friend. tech and Farcaster. But what does the data reveal about this explosive adoption, and how does Base set itself apart from other SocialFi ecosystems?
Base SocialFi User Growth: The Numbers Behind the Surge
The numbers are impossible to ignore. By October 2024, Base had registered 19.4 million new users, with 13.7 million directly attributed to its chain. This figure is nearly eight times higher than Polygon’s user acquisition in the same period, underscoring Base’s dominant position in onboarding new participants to SocialFi. The momentum was not just about quantity – it was about quality engagement as well.
According to Holder.io, Base also attracted 15.1 million superusers (wallets with 100 and transactions), outpacing Ethereum’s 10.7 million superusers. This level of activity signals that users are not just signing up – they are actively trading, posting, and experimenting within the ecosystem at a scale rarely seen in crypto social networks.
The SocialFi Market in Context: TVL Down, Users Up
This surge on Base comes against an intriguing market backdrop. While Total Value Locked (TVL) across all SocialFi protocols dropped by nearly 46% in 2024 (Gate. com Research), active addresses actually surged by 170%. This decoupling between capital inflows and user activity suggests that speculation is giving way to genuine social engagement and experimentation.
The global SocialFi market size was valued at approximately $0.8 billion in 2024, with forecasts projecting growth to $3 billion by 2033 (Business Research Insights). Yet it’s not just about future potential; daily usage metrics already reflect a paradigm shift. As of early 2024, unique active wallets (UAW) across SocialFi grew by 518%, reaching roughly 250,764 daily users compared to only two years prior (CoinEx). Base’s share of this growth has been particularly pronounced thanks to its developer-friendly infrastructure and rapid onboarding mechanisms.
Pillars of Growth: Friend. tech, Farcaster and Coinbase’s Bold Bet
A closer look at individual platforms reveals why Base is leading this revolution:
- Friend. tech: Launched on Base in August 2023, Friend. tech quickly became a SocialFi powerhouse. By Q1 2024 it averaged over 25,000 daily active users, processing more than 1.2 million transactions in January alone. Protocol fees reached approximately 0.08 ETH per day, highlighting robust economic activity (basechain.news).
- The Coinbase Effect: In mid-2025, Coinbase rebranded its flagship app into a dedicated SocialFi platform on Base. This move allowed users to mint tradable tokens directly from their posts – resulting in over 1.6 million creator coins minted and nearly 3 million unique traders. Trading volumes soared past $470 million following this transformation (Coindesk.com). The ZORA token became central here, leaping by an astonishing 440% after the rebrand.
- Sustained Infrastructure: Platforms like Farcaster and Warpcast are quietly building lasting infrastructure for decentralized identity and communication (NFT Evening). Their slower but steady growth complements the viral spikes seen elsewhere on Base.
User Engagement: Superusers Drive Network Effects on Base
The story isn’t just about onboarding – it’s about deepening engagement. Superusers (wallets executing at least 100 transactions) have emerged as a key metric for sustainable network health. With 15.1 million superusers on Base versus Ethereum’s 10.7 million, we see more than just speculative churn; we see sticky participation that fuels real network effects.
This high engagement is supported by features like direct token minting from social posts and seamless integration with DeFi primitives, lowering barriers for creators while incentivizing frequent interaction through innovative reward schemes.
Base (BASE) Price Prediction 2026–2031
Professional forecast based on 2024–2025 SocialFi user adoption and platform innovation trends
| Year | Minimum Price | Average Price | Maximum Price | YoY Change (Avg) | Market Scenario Insights |
|---|---|---|---|---|---|
| 2026 | $0.38 | $0.54 | $0.82 | +19% | Volatility expected as SocialFi sector matures; increased regulatory clarity could stabilize prices. |
| 2027 | $0.48 | $0.68 | $1.10 | +26% | Bullish scenario if user growth sustains; risk of market correction if SocialFi hype wanes. |
| 2028 | $0.61 | $0.91 | $1.45 | +34% | Mainstream adoption and tech upgrades could drive new highs; competition from other chains may limit upside. |
| 2029 | $0.78 | $1.18 | $1.98 | +30% | Further integration with AI and DeFi could boost BASE utility; bearish scenario possible if regulatory headwinds emerge. |
| 2030 | $0.96 | $1.52 | $2.60 | +29% | If SocialFi achieves mass adoption, BASE may outperform; macroeconomic downturns could pose downside risk. |
| 2031 | $1.15 | $1.94 | $3.30 | +28% | Mature SocialFi ecosystem could see BASE as a leading asset; saturation or tech disruption are key risks. |
Price Prediction Summary
The BASE token is poised for steady growth through 2031, driven by robust user adoption, innovative SocialFi use cases, and strong developer activity on the Base chain. While volatility and cyclical corrections are expected, BASE has the potential to outperform many competitors if current trends continue. The range of predictions reflects both bullish and bearish possibilities given the evolving regulatory and competitive landscape.
Key Factors Affecting Base Price
- Explosive user and superuser growth on Base SocialFi platforms
- Coinbase’s rebranding and integration of SocialFi features
- Growing creator economy with on-chain token minting and trading
- Potential for further AI and DeFi integrations
- Market sentiment and risk of crypto sector corrections
- Regulatory clarity or crackdowns affecting DeFi/SocialFi ecosystems
- Competition from other L2s and SocialFi platforms
- Global macroeconomic trends impacting crypto markets
Disclaimer: Cryptocurrency price predictions are speculative and based on current market analysis.
Actual prices may vary significantly due to market volatility, regulatory changes, and other factors.
Always do your own research before making investment decisions.
As SocialFi matures, Base’s ability to foster both viral adoption and sustained participation sets it apart. The rebranding of Coinbase’s Base App into a SocialFi hub didn’t just generate headlines, it fundamentally altered how users interact with social content and value creation. Now, creators can mint tokens directly from their posts, instantly tapping into new monetization models and drawing in traders who see social content as investable assets. The result: over 1.6 million creator coins minted and trading volumes exceeding $470 million within months of launch.
This transformation isn’t happening in isolation. Platforms like Friend. tech have proven that SocialFi can sustain daily activity levels that rival traditional DeFi protocols. Meanwhile, Farcaster and Warpcast are quietly laying the groundwork for decentralized identity and messaging, critical infrastructure for the next wave of social crypto innovation. As these platforms mature, expect network effects to deepen further, with each new feature or protocol upgrade compounding user stickiness.
What Sets Base Apart? Network Effects and Developer Momentum
Base’s meteoric rise isn’t just about onboarding users, it’s about building a robust ecosystem where developers, creators, and traders find compelling reasons to stay. Several factors underpin this momentum:
Key Drivers of Base SocialFi’s User Growth in 2024
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Coinbase’s Base App Rebranding to SocialFi: In mid-2025, Coinbase transformed its Base App into a SocialFi platform, allowing users to mint tradable tokens directly from their posts. This move led to over 1.6 million creator coins minted and nearly 3 million unique traders, with trading volumes exceeding $470 million. The rebranding also fueled a 440% surge in the ZORA token price.
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Explosive Growth of Friend.tech on Base: Launched in August 2023, Friend.tech quickly became a SocialFi leader on Base, averaging over 25,000 daily active users and processing more than 1.2 million transactions in January 2024 alone. Its innovative model of tokenizing social connections attracted significant user engagement and protocol fees.
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Rise of Superusers and High Transaction Volumes: By October 2024, Base attracted 15.1 million superusers—wallets executing 100+ transactions—surpassing Ethereum’s 10.7 million. This highly engaged user base drove record-breaking activity and showcased Base’s appeal to active DeFi and SocialFi participants.
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Integration of On-chain AI Programs: The introduction of on-chain AI initiatives like Based Agents spurred user interest and participation. These programs enabled advanced, automated social and financial interactions, contributing to the platform’s rapid adoption and innovation.
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Memecoin Trading and Creator Economy Boom: Base’s support for memecoin trading and creator-driven tokenization empowered users to launch and trade personalized tokens. This trend not only boosted user numbers but also increased trading volumes and engagement across the ecosystem.
Developer Experience: Base offers fast finality, low fees, and seamless EVM compatibility, making it a magnet for new SocialFi apps.
User Incentives: The proliferation of memecoins, on-chain AI agents like Based Agents, and gamified reward systems have made Base the go-to chain for experimentation.
Interoperability: Tight integration with Coinbase products opens the door to mainstream audiences without sacrificing crypto-native features.
Risks and Forward-Looking Trends
No growth story is without its caveats. TVL contraction across SocialFi in 2024 signals that capital is still cautious, even as user numbers soar. Regulatory uncertainty also looms over tokenized social assets. However, the sheer scale of engagement on Base suggests that even if speculative capital ebbs and flows, the underlying network effects are here to stay.
The next phase? Watch for increased integration of AI-driven content curation, more granular creator monetization tools, and cross-chain social identity solutions, all trends that could further accelerate adoption on Base through 2025.
Bottom Line: Base Sets a New Standard for Social Crypto Adoption
The data is unequivocal: Base is leading the charge in SocialFi user growth for 2024. With 19.4 million new users, a record 15.1 million superusers, and transformative product innovations from Coinbase and beyond, Base has become the benchmark for what’s possible when social networks meet programmable money on-chain.
If you’re tracking the future of decentralized social networks, whether as an investor, builder, or community participant, Base is now impossible to ignore. Expect continued volatility in capital flows but sustained expansion in active participation as more users discover the power of owning their digital interactions on-chain.
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